Lord of the Rings ' 24 : LEGO Story Part II

Let's suggest a product for Lego!!

Story of Lego & Lord of the Rings

Lego and Lord of the Rings go a long way. Lego The Lord of the Rings is a Lego theme based on The Lord of the Rings film trilogy. Warner Bros. and New Line Cinema have granted licenses for it. In 2012, the motif was initially unveiled. The video game Lego The Hobbit was published in 2014, and additional sets based on the three Hobbit films will follow.

By the end of 2015, the product line has been discontinued. Three additional sets that were released as part of the Lego BrickHeadz theme later led to the theme's revival in January 2023. The Lego Group presented a brand-new Rivendell set in February 2023, and it will go on sale on March 8 as part of the Lego Icons theme.

How are we going to help in the launch?

By involving consumers in the ideation process, LEGO can gain valuable insights into their customer’s needs and preferences. This strategy can raise the brand value, increase revenue, and expand the community. This strategy is called the Co-development method.

Co-development methods refer to strategies in which different parties work together to create a product or service.

Execution includes:

• Partner with a Lord of the Rings movie studio

• Collaborate with Lord of the Rings fans

• Work with a game development company

• Co-create with Lord of the Rings authors or illustrators

But this has its own risk such as customers might feel individuality is not being valued, there is a risk of backlash if the ad fails to meet expectations and at times opinions being diluted. This can be solved by limiting the number of participants in the co-creation activities and ensuring that the feedback is carefully curated and analyzed. Apart from this Marketing agencies can also play a huge role in ensuring the success of the Co-development method.

One aspect of consumer co-creation that could be relevant to creating a great product for LEGO's customers is gamification. LEGO could create games or challenges that encourage customers to participate in the co-creation process and reward them for their contributions. By gamifying the co-creation process, LEGO can increase engagement, build loyalty, and create a sense of ownership among its customers.

Conclusion

In conclusion, as mentioned in the previous post, involving consumers in the product development process can be highly beneficial for companies like LEGO. By leveraging various co-development methods, partnering with marketing research agencies, and gamifying the process, LEGO can ensure that their customers' voices are heard and that they create products that meet their needs and preferences. While there are potential concerns with involving too many customers in the process, careful curation of feedback and limiting the number of participants can help mitigate these risks.